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DTO Advertising Divests East Texas Assets to Primary Media

For Immediate Release
September 2, 2022

Dallas, TX – DTO Advertising (“DTO”) announced today the sale of its out-of-home advertising displays and easements in East Texas to Primary Media Outdoor Advertising (“Primary”).

DTO is a leading operator of traditional out-of-home displays in East Texas, serving markets including Jacksonville, Palestine, Gilmer, and Whitehouse. “This is a rare portfolio of signs that feature easements beneath every location, we are excited to add these premier Texas assets,” says Josh Feferman, CEO of Primary Media. “We have a great footprint in North Texas and are very bullish on the region. We are thrilled to expand our coverage in other key areas of the great state of Texas.”

Drachman M&A Co. advised DTO on the transaction. The terms of the deal were not disclosed.

DTO Advertising’s founder, Dennis Thompson, is pleased to see the transaction come to a successful close.

“We have owned and operated these assets for decades. We appreciate our clients, the markets we serve, and most of all, our time in the great business of Outdoor Advertising,” added Dennis.

Max Drachman, CEO of Drachman M&A Co., mentioned that Texas remains a hotbed of activity.

“It is no secret that Texas is a great state to operate a business. DTO is a distinguished heritage operator of traditional Outdoor assets, and we are pleased to help them with their divestiture. The Primary team is poised to hit the ground running, and we know they will do very well with this acquisition.”

About Drachman M&A Co.

Drachman M&A Co. is a boutique firm focused on Mergers and Acquisitions of Outdoor Advertising and Tower assets. We provide guidance and strategic advice from a position of total transparency and complete alignment with the goals of our clients. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients.

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