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McWhorter Media Group Acquires Legends Outdoor in Virginia

For Immediate Release
May 10th, 2023

Cartersville, GA – McWhorter Media Group announced today their acquisition of digital and analog Outdoor Advertising Assets across Virginia from Legends Outdoor. Drachman M&A Co. represented Legends Outdoor in the transaction. Terms of the deal were not disclosed.

“My partner Steve Sarkady and I were fortunate to have a lot of regional development expertise and found underserved communities where OOH quickly became the dominant local medium. We secured easements and long-term leases and were able to sell our signs out in short order. We know our friends at McWhorter will do very well with these assets,” Legends Manager Steve Snyder stated.

McWhorter Media Group CEO, Josh McWhorter, mentioned the acquisition was a great fit for their growing OOH division.

“We could not stay away from the OOH business for long. We picked up a beachhead in western Pennsylvania last year, and when we received the call that these assets might be available for purchase, we jumped at the opportunity. We look forward to staying close with the Legends Outdoor principals as we continue fortifying our position in the region.”

Drachman M&A Co. CEO, Max Drachman, said the portfolio sold by Legends Outdoor represents an excellent collection of stable, secure, and high-margin OOH assets.

“The Legends team is well known throughout the industry for their development skills. This transaction results from a long-term and successful project in Virginia. The McWhorter team is exceptional at recognizing quality growth assets. Their experience in growing the Horton Outdoor platform is helping them identify opportunities where their expertise in technology and sales can provide a long-term lift, and we are certain that will be the case for this portfolio.”

About Drachman M&A Co.

Drachman M&A Co. is the leading Outdoor Advertising Mergers and Acquisitions firm in the United States. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients. We provide guidance and strategic advice from a position of total transparency and complete alignment with our clients’ goals.

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