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McWhorter Media Group Acquires SouthEastern Media Corporation in Virginia

For Immediate Release

March 28, 2024

Cartersville, GA – McWhorter Media Group announced today their acquisition of Outdoor Advertising Assets in Lynchburg, Virginia from SouthEastern Media Corporation (“SMC”). Drachman M&A Co. represented SMC in the transaction. Terms of the deal were not disclosed.

“Building out these assets in my home market of Lynchburg was a gratifying experience. Hard work in the beginning paid off, as our network of digital displays allowed advertisers to reach the entire market with a single buy. As our business matured, we found that a company with deeper resources could make a more significant impact in our region, and after conducting a quiet process, McWhorter Media Group was the perfect fit. We look forward to helping them any way we can after closing,” added Robert Wallace, Owner and President of SMC.

McWhorter Media Group CEO, Josh McWhorter, mentioned the acquisition was in line with their strategy of acquiring leading positions in desirable markets along the east coast.

“We recently acquired assets in Virginia and are thrilled with the results. Virginia has a thriving business community with growth and a lot of highly attractive metrics surrounding the competitive dynamics in the area. It was a pleasure working with Robert to get the deal closed, and we are excited to build upon the excellent business he established,” commented Josh McWhorter, President of McWhorter Media Group.

Drachman M&A Co. CEO, Max Drachman, said the portfolio sold by SMC represents a strong collection of digital displays in a solid market.

“Virginia has been a relatively quiet M&A market for the last several years, however we are excited to see what McWhorter is building in the area and along the east coast. Targeting medium-sized markets with dynamic local economies when deal flow is below average is a strategy that we have seen work time and time again. We applaud Robert for assembling the largest independently owned digital network in central Virginia, and are happy to see his hard work rewarded.”

About Drachman M&A Co.

Drachman M&A Co. is the leading Outdoor Advertising Mergers and Acquisitions firm in the United States. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients. We provide guidance and strategic advice from a position of total transparency and complete alignment with our clients’ goals.

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