MediaChoice Enters the Metroplex with Acquisition of Boulevard Media Company – Dallas
For Immediate Release
April 10, 2024
Dallas, Texas – MediaChoice announced today the acquisition of digital out of home (OOH) assets in Arlington, Texas from Boulevard Media Company (“Boulevard”). Drachman M&A Co. represented Boulevard in the transaction. Terms of the deal were not disclosed.
MediaChoice is a privately owned independent OOH media company, with coverage throughout Texas, along with strategic locations in Chicago, Nashville, Missouri, Oklahoma, and Louisiana. In all, MediaChoice has over 1,200 active sign faces throughout the United States. Boulevard owns and operates a dynamic asset base in their home market of Phoenix along with digital coverage in Oklahoma City.
MediaChoice CFO, Katheryn Huynh, was excited to see the deal come to a close. “We have had our eye on these assets and are thrilled with adding them to our holdings. The DFW metroplex has a thriving business environment and securing four digital faces on I-30 in Arlington provides an excellent flagship for future growth in the market,” added Katheryn.
Boulevard manager, Rhett Cooney, said the divestiture marked a mission accomplished moment for their time in Dallas.
“These locations are highly sought after by the advertising community because of their substantive traffic counts and clear reads to I-30 in Arlington. The proximity to the theme parks and sports stadiums also bolstered demand. It was great working with MediaChoice and we look forward to helping them with the transition,” mentioned Rhett Cooney.
Drachman M&A Co. CEO, Max Drachman, highlighted the Dallas-Fort Worth metroplex as one of the top OOH markets in the United States. “Dallas is synonymous with growth in terms of both population and the economy. Tower cranes fill out the skyline in every direction in Dallas, and market dynamics have propelled revenue growth for OOH operators in the area. We see this continuing indefinitely. Congratulations to MediaChoice for planting their flag in the Metroplex, and job well done to Boulevard for their successful tenure in Texas.”
About Drachman M&A Co.
Drachman M&A Co. is the leading Outdoor Advertising Mergers and Acquisitions firm in the United States. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients. We provide guidance and strategic advice from a position of total transparency and complete alignment with our clients’ goals.