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Trailhead Media Acquires Northeast Alabama Footprint from New South Outdoor

For Immediate Release

August 7, 2023

Chattanooga, TN – New South Outdoor announced today their divestiture of 22 digital and 64 analog Out-of-Home advertising displays throughout northeast Alabama to Trailhead Media. The assets were located in five counties: Calhoun, Cherokee, DeKalb, Etowah, and Marshall. Drachman M&A Co. represented New South Outdoor in the transaction. Terms of the deal were not disclosed.

“We found a great transaction partner in Trailhead Media. Our assets in northeast Alabama fit their portfolio hand-in-glove, and we are excited to watch them continue to build on the growth they have achieved in recent years. We are going to shift our focus to our strong position in Huntsville, AL and throughout Tennessee,” stated Neil Bell, President and CEO of New South Outdoor.

Trailhead Media CEO, Randy Otto, shared his thoughts on the acquisition:

“We have worked very hard to maintain an excellent reputation as a growth company in the Out-of-Home industry and as a reputable acquirer of OOH inventory in our market area. We are efficient with our diligence and contract processes and will continue to prudently scale our business by all available means. It was great working with a longtime industry veteran like Neil, and we look forward to continuing our relationship with him well into the future.”

Drachman M&A Co. CEO, Max Drachman, said the deal is advantageous to both sides.

“Neil Bell is one of the most skilled developers of OOH assets in the United States. He has over twenty years of experience in this business, and applying those skills to his work ethic continues to result in material value creation and extraction. He is now freed up to maximize New South’s assets Huntsville and Tennessee, and Trailhead is able to fortify their strong position in Alabama. A great deal for all.”

About Drachman M&A Co.

Drachman M&A Co. is the leading Outdoor Advertising Mergers and Acquisitions firm in the United States. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients. We provide guidance and strategic advice from a position of total transparency and complete alignment with our clients’ goals.

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